I’m often asked by others about the qualities and attributes you need to possess to be successful as a professional photographer. I’m complimented by the question, and I usually
refer to a few different attributes. Firstly, to succeed in this business you need tons of drive and passion. There’s no doubt that this is a tough industry to compete in, and you will need to develop inner resilience and determination. Secondly, you need to develop within yourself a determination to constantly improve in every area- in your photography skills, your business acumen, and also your ability to network.
Networking is key to your success. You will find that your bookings often increase in line with the number of photographers, and wedding suppliers that are part of your network, and you need to constantly harvest and invest in these relationships.
Finally you need to develop a commitment to provide your customers with a first rate service. Referalls should become the bedrock activity of your marketing campaign, and these can only be developed if you turn your customers into ‘raving fans’. Good luck, I truly hope you succeed, and don’t forget to be persistant and to retain a positive mental attitude.